SUGAR X ADIDAS

Sugar and Adidas are thrilled to announce their exclusive partnership. Loved by generations for its timeless sneakers, the sportswear giant will be hosted in the stunning setting of Palazzo Lambardi. For four days, the store will transform into a stage for unique installations, artist talks from the Mengo Music Fest, DJ sets, and cocktail parties! More surprises await you, come discover them in our boutique!

Adidas Taekwondo: lightness and agility

Among the most popular models among martial arts enthusiasts, Adidas taekwondo shoes combine decades of experience with technological innovation. Designed to ensure lightness, mobility, and maximum grip, they have become a must-have not only for training and competition but also for anyone seeking comfort and functionality in everyday life. Beloved by athletes of all levels and anyone seeking a high-quality Adidas product, these shoes are a perfect fit for any occasion.

Gazelle: Adidas style icon

Arriving in the 1960s as lightweight, functional training shoes, the Adidas Gazelle has remained a classic with its simple, clean design. With their suede upper and durable rubber sole, they have become a benchmark of casual style, beloved by athletes and urban fashionistas alike. Versatile and comfortable, Gazelles represent the perfect balance between sporting tradition and contemporary trends.

SUGAR/STAGE

For you an overview of the events hosted in our boutique:
- Wednesday 09 July: A talk with Joan Thiele
- Thursday 10 July: A talk with Samuel
- Friday 11 July : A talk with Boss Doms e Manuel Agnelli
Dj set and cocktail party
- Saturday 13 July: A talk with Fast Animals and slow kids

Sugar X Adidas Merchandising

Join Sugar Stage and instantly receive an exclusive gift just for our participants. Plus, a select few will be lucky enough to enjoy a truly unique experience with reserved access to the VIP area of the Men/Go Music Fest. Come visit us—we can’t wait to welcome you!

SUGAR SELECTION

NEW IN FW 25/26 4 UK 4½ UK 5 UK 5½ UK 6 UK 6½ UK 7 UK 7½ UK 8 UK 8½ UK 10 UK 10½ UK 11 UK ADD TO WISHLIST Adidas "Taekwondo" sneakers € 90

NEW IN FW 25/26 4 UK 4½ UK 5 UK 5½ UK 6 UK 6½ UK 7 UK 7½ UK 8 UK 8½ UK 9 UK 9½ UK 10 UK 10½ UK 11 UK ADD TO WISHLIST Adidas "Taekwondo" sneakers € 90

4½ UK 5 UK 6½ UK 8½ UK 9½ UK ADD TO WISHLIST Adidas "Japan" sneakers € 120

5½ UK 7 UK 8 UK ADD TO WISHLIST Adidas "Japan" sneakers € 120

5½ UK 10 UK ADD TO WISHLIST Adidas "Mei Taekwondo" sneakers € 120

NEW IN FW 25/26 6½ UK 7 UK 8 UK 8½ UK 9 UK 9½ UK 10 UK 10½ UK 11 UK ADD TO WISHLIST Adidas "Italia 70s" sneakers € 120

NEW IN FW 25/26 4 UK 4½ UK 5 UK 5½ UK 6 UK 6½ UK 7 UK 7½ UK 8 UK 8½ UK 9 UK 9½ UK 10 UK 10½ UK 11 UK ADD TO WISHLIST Adidas "Gazelle Indoor" sneakers € 120

NEW IN FW 25/26 4 UK 4½ UK 5 UK 5½ UK 6 UK 6½ UK 7 UK 7½ UK 8 UK 8½ UK 9 UK 9½ UK 10 UK 10½ UK 11 UK ADD TO WISHLIST Adidas "Gazelle" sneakers € 120

NEW IN FW 25/26 4 UK 4½ UK 5 UK 5½ UK 6 UK 6½ UK 7 UK 7½ UK 8 UK 8½ UK 9 UK 9½ UK 10 UK 10½ UK 11 UK ADD TO WISHLIST Adidas Sneakers "Handball Spezial" € 110

NEW IN FW 25/26 4 UK 4½ UK 5 UK 5½ UK 6 UK 6½ UK 7 UK 7½ UK 8 UK 8½ UK 9 UK 9½ UK 10 UK 10½ UK 11 UK ADD TO WISHLIST Adidas "Superstar Vintage" sneakers € 150

NEW IN FW 25/26 4 UK 4½ UK 5 UK 5½ UK 6 UK 6½ UK 7 UK 8 UK 8½ UK 9 UK 9½ UK 10 UK 10½ UK 11 UK ADD TO WISHLIST Adidas "Samba Decon" sneakers € 150