Born from the creative duo Rushemy Botter and Lisi Herrebrugh, Botter represents the fusion of music, literature, cuisine and origins, which together form the rich and hybrid Caribbean culture. The brand identity is developed on three fronts: Caribbean Couture, poor art philosophy and a strong awareness of sustainability. Indeed, one of Botter's main objectives is to preserve nature in all its forms.

The duo's creations represent a reinterpretation of classic garments in a modern key, through the use of bright colours and elements that lead back to the link with water. Botter Blue becomes the reference shade of the brand, which has been linked since its inception to the preservation of the ocean.