In 1971, Massimo Osti founded the Chester Perry brand, later renamed C.P. Company. Using his experience as a graphic designer, Osti immediately established a style of communication consisting of posters with pop graphics and toy gadgets to give away to customers.

Today, C.P. Company continues to explore its particular reworking of archival military, work and sportswear garments, combining them with an intense search for innovation in Italian fabrics.