THE HISTORY OF SUGAR MERCHANDISING HAS ITS ORIGINS IN THE T-SHIRT THAT HAS BEEN MADE AT CHRISTMAS TIME FOR FORTY YEARS AS A PRESENT FOR OUR CUSTOMERS. TODAY, THIS TRADITION IS INTERPRETED IN A MODERN WAY, OFFERING ACCESSORIES AND LIFESTYLE ARTICLES THAT IMMERSE CUSTOMERS COMPLETELY IN THE SUGAR WORLD. BEST-SELLER THE SIGNATURE PERFUME, 'I SMELL SUGAR ON MY SKIN'.