Roy Roger's is an Italian clothing brand specializing in premium denim, founded in 1952 in Tuscany by the Bacci family and considered one of the first jeans brands produced in Italy. The brand combines the tradition of American-inspired jeans with Italian craftsmanship and quality, creating garments that combine heritage, innovation, and attention to detail. Roy Roger's is known for its use of high-quality materials, artisanal denim washes and treatments, and a casual yet refined style that reinterprets workwear and western aesthetics in a contemporary key.