Ibeliv is a double play on words between 'Liv', the founder's name, and his values, i.e. believing in acting positively and creating one's own reality. The brand now offers items in raffia, a material dear to the brand's origins in Madagascar, with a focus on environmental causes.

"I believe that our way of consuming could be more humanly and ecologically responsible. I believe it is possible to offer contemporary products with respect for Man and Nature."