Sporty & Rich is a contemporary fashion lifestyle brand founded by Emily Oberg in New York, born from the evolution of an Instagram moodboard into an aesthetic universe that blends sportswear, wellness and quiet luxury. With roots in the vintage inspiration of the 70s and 80s and a clean, minimalist aesthetic, the brand reinterprets classic sportswear elements such as sweatshirts, T-shirts, athleisure pieces and accessories in a sophisticated way, featuring clean lines, neutral colours and an attitude that celebrates the balance between comfort and style.