Giuseppe di Morabito founded his eponymous brand in Milan in 2015. The brand takes inspiration from visual cultures and reinterprets them in a contemporary way, resulting in a Made in Italy line made with a sartorial style, fine fabrics and sophisticated embroidery. Its collections are aimed at women who do not reflect themselves in the classic concept of femininity and who seek quality and aesthetic values in the product. The brand continuously renews itself by synthesising the concept of beauty past and present in its work.