Ludovic de Saint Sernin is a brand debuting in 2018 in Paris with its first S/S collection. The latter is presented in the official men's and women's calendar of Paris Fashion Week, alluding to the fact that the fashion house's garments could be worn by everyone. In fact, many pieces are designed and made without any specific gender in mind.

Through his products, the eponymous designer represents a return to beauty, seen through the lens of sensuality and sexuality. The brand is best known for having created a luxury line of men's underwear.