And Wander was born in 2011 out of the desire of its two founders, Keita Ikeuchi and Mihoko Mori, to unite two worlds that are often perceived to be at the antipodes: nature and fashion. The two designers began to create garments that were strongly connected to the natural sphere, sophisticated and trendy, but at the same time functional and practical for hiking. From ultralight wind jackets to comfortable fleece suits, the hi-tech design proposed by the brand can be used in both urban and outdoor contexts.