The HONEY brand was born in 2020 from the initiative of Liv Winther and Bea Fagerholt, former Danish beauty directors and founders of To The Moon, Honey, an inclusive platform dedicated to mothers and mothers-to-be.

The success of their podcast and articles on motherhood, mental health and self-care inspired the creation of a clean, certified skincare line designed to accompany women through all stages of life. HONEY offers vegan, fragrance-free products with well-documented ingredients aimed at meeting specific skin needs from conception to postpartum.